Commissioned by L’Oreal The Roadshow came up with a remarkable guerrilla activation to attract visitors to the Kiehl’s flagship store in the Kalverstraat. A promotion team dressed in doctor’s coats drove around on a billboard bike and handed out samples and flyers.
The Roadshow produced and came up with the idea of a guerrilla pop-up show for Havana Club to promote the mojito. With a Cuban pickup truck we visited the nicest terraces in Amsterdam to give a spectaculair salsa pop-up show. During this show mojito samples were distributed by the promotion team. The tables on the… Read more »
The main goal of the NOON concept was for Bavaria to connect the so called ‘Saturday afternoon-moment’ to itself. It was aimed at the cosy Saturday afternoon feeling you get in a café; central to the event were board games, cult movies, hamburgers, ‘bitterballen’ and dj performances that magnified the Saturday afternoon feeling. Furthermore, the… Read more »
RMH is a Spanish hotel chain with branches in twenty countries. The Amsterdam branch was chosen as a flagship location and therefore it had to be opened with a party that would give Amsterdam something to talk about for a long time. We were asked by PR agency Cohn&Wolfe to take care of the production… Read more »
TomTom came up with a new product, intended to concur the hearts of taxi drivers. They thought of an innovative devise that (mainly) enabled the food and beverage industry to book their favourite taxi driver with just one push of a button. The devise works in the favour of the taxi drivers, who can easily… Read more »
J.C. Rags, Europe’s leading clothing brand in men’s fashion, distinguishes itself by organising an exclusive three-day event during the Amsterdam Dance Event. Every year, the brand manages to throw this huge party that is only accessible to 200 hundred guests. The year we were part of the organisation, the guest list consisted of influencers invited… Read more »
The goal Bavaria envisioned with this event was to improve the reputation of the Reguliersdwarsstraat in Amsterdam. At the time of this project, both the media and the locals were not very enthusiastic about this street. An important reason for this feeling was the lack of (innovative) entertainment. Starting from this problem, The Roadshow came… Read more »
For the New Year’s party ‘Great Balls of Fire’, organised by Lloyd-Acardi, The Roadshow oversaw part of the production. We were also asked to approach a sponsor. The theme of the party was ‘Rock & Roll’ en from this notion we linked Bavaria to the event. It was Bavaria’s intention to conquer the city of… Read more »
Russian Standard is the best selling vodka brand in Russia and is a premium brand worldwide in the better clubs and restaurants. Amsterdam was one of the few places where it wasn’t being sold and therefore it had to be introduced in a distinctive way. The challenge for The Roadshow was the location that the… Read more »
Bristol wanted to approach a different target group and so The Roadshow decided that they needed a campaign that would label Bristol as the new leading fashion brand! And so we set up a campaign where we searched for ‘Holland’s Next Fashion Victim’. People could upload their picture on Facebook and through a contest, the… Read more »
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