Havana Club

Client | Pernod Ricard
Description | Havana Club salsa pop-up
Category | Brands,


The Roadshow produced and came up with the idea of a guerrilla pop-up show for Havana Club to promote the mojito. With a Cuban pickup truck we visited the nicest terraces in Amsterdam to give a spectaculair salsa pop-up show. During this show mojito samples were distributed by the promotion team. The tables on the terraces were specially decorated with mint plants and people could enjoy Havana Club mojitos for the rest of the day.