Commissioned by L’Oreal The Roadshow came up with a remarkable guerrilla activation to attract visitors to the Kiehl’s flagship store in the Kalverstraat. A promotion team dressed in doctor’s coats drove around on a billboard bike and handed out samples and flyers.
How to present the topic CO2 reduction to visitors of to the National Sustainability Congress, without being boring and cliché? The Roadshow developed the script and the presentation of The Great Reduction Show. The show – hosted by Pim Veth – consisting of a spectacular introduction video, a quiz and video testimonials, was well rated… Read more »
The Roadshow invented and produced the first Bouncy Festival for adults. The event sold out in 10 minutes and generated more media attention than reputable Dutch festivals such as Lowlands.
De opdracht was duidelijk: organiseer een legendarisch feest voor 150 genodigden van Widespace, een snelgroeiend bedrijf en marktleider op het gebied van Mobile Advertising. Oplossing; een evenement gebaseerd op de film ‘The Grand Budapest Hotel’ inclusief uitnodigingstraject, website, mysteryrooms, acteurs en exclusieve catering. En legendarisch werd het.
The Roadshow produceerd in opdracht van Stadgenoot de ‘Holendrecht Afterparty’, een feest met een Caribisch tintje. Van de decoratie tot de catering en band, alles deze avond was volledig in het thema. Een zeer geslaagd evenement dat nog tot in de late uurtjes doorging.
The Roadshow produceerde het traditionele nieuwjaarsfeest voor iedereen die werkzaam is in de wereld van film en televisie. Duizend gasten, van belichters tot cameramensen en acteurs, maakten er een mooi feestje van in De Marktkantine Amsterdam
Amsterdam Green Socks is a platform launched by The Roadshow where commercial and non-profit impactmakers meet. Visions and aspirations are shared by leading brands in short ‘bites of inspiration’ during four-yearly meetings at The Impact Hub Amsterdam.
During Mysteryland 2014 The Roadshow hosted a special VIP area in collaboration with Models At Work. This area was exclusively accessible to the first 2000 cardholders of the event. The guests were welcomed on the highest point of the terrain, the famous Mysteryland festival bunker, where they could enjoy a glass of champagne and the… Read more »
The main goal of the NOON concept was for Bavaria to connect the so called ‘Saturday afternoon-moment’ to itself. It was aimed at the cosy Saturday afternoon feeling you get in a café; central to the event were board games, cult movies, hamburgers, ‘bitterballen’ and dj performances that magnified the Saturday afternoon feeling. Furthermore, the… Read more »
The Roadshow was commissioned by Chapter21 to oversee the technical production of the Louis Vuitton event. The French fashion house wanted to celebrate the fact that they’ve been present in the Dutch fashion scene for 10 years, by having a high-end celebratory evening for 150 guests. The assignment was to find a unique location that… Read more »
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