Schiphol Telematics is a company that handles all Internet traffic on Schiphol; a very important service. From this notion we came up with a theme for the 20 year anniversary celebration of Telematics, which would be held for all its employees. We created a fictive mafia boss, who lived on the majestic Keizersgracht in Amsterdam…. Read more »
Bristol wanted to approach a different target group and so The Roadshow decided that they needed a campaign that would label Bristol as the new leading fashion brand! And so we set up a campaign where we searched for ‘Holland’s Next Fashion Victim’. People could upload their picture on Facebook and through a contest, the… Read more »
Clothing brand Wrangler wanted to reposition itself and target a new group of trendsetters in Amsterdam. This desire arose in a period where the trend of ‘new classic’ (the fashion trend of beards, denim shirts and a part in the hear) bloomed. The Roadshow acted upon this trend by organising a Rock/House party in a… Read more »
Every show of Cirque du Soleil is brought out on DVD, including the part of that which happens behind the scenes. Artists and other people who are involved are interviewed, and this also appears on the DVD. For the realisation of the show TOTEM in 2011, the in-house film crew was flown in from the… Read more »
Starting from the notion that friends always seem to miss out on each other during the holidays, we came up with ‘Amsterdam celebrates Christmas’. A party on Strand Zuid where New Year’s eve and Christmas were celebrated at the same time, so that everyone could see each other for the holidays. The Look & Feel… Read more »
The Roadshow thought of the concept of the Rokin Society and presented it to BOLS, who immediately saw its value and adopted the concept. And so a network event was realised on a superb location: the penthouse Rokin View on the Amsterdam Rokin. In collaboration with the model agency that held office in the penthouse,… Read more »
The brand manager at NET5 had been present as a guest at one of our organised events and had such a good time that she decided to contact us. Her request was that we would think of an event, which would fit with their target group (mostly women between the ages of 30 and 60)…. Read more »
During the Fashion Week edition 2008 there were a number of participating brands that wanted to organise an event and AIFW asked us to oversee these events. De participating brands were: Heineken, Marlies Dekkers, La Vie en Rose, en Replay. All the events took place in Het Transformatorhuis on the terrain of the Westergasfabriek. Nice… Read more »
Off Schedule is the worldwide pre-show for the Fashion Week and entails several events in different cities and on numerous locations. We were approached to take care of the production of the fashion shows in Paradiso. Unknown and mostly foreign designers gave multiple shows here. The production of this event required us to manage sixty… Read more »
In 2007 we thought of the concept ‘Friday Night Live’, a party concept consisting of a mix of stand-up comedy, DJ’s and live band performances. We proposed the concept to our contacts within Activision (the world’s leading game producer) and WE Fashion. Both parties saw the event as a possibility to target a new group… Read more »
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