Client | Wrangler
Description | Brandevent Wrangler
Category | Brands, Events,
Clothing brand Wrangler wanted to reposition itself and target a new group of trendsetters in Amsterdam. This desire arose in a period where the trend of ‘new classic’ (the fashion trend of beards, denim shirts and a part in the hear) bloomed. The Roadshow acted upon this trend by organising a Rock/House party in a club where House was played on a regular base, but certainly no Rock & Roll. The contradiction between the styles made it an interesting event for guests that wouldn’t normally choose for this type of music. The event enabled Wrangler to present itself to a new audience, while staying true to their heritage.