Client | HEMA
Description | Amsterdam Celebrates Christmas
Category | Brands, Events,
Starting from the notion that friends always seem to miss out on each other during the holidays, we came up with ‘Amsterdam celebrates Christmas’. A party on Strand Zuid where New Year’s eve and Christmas were celebrated at the same time, so that everyone could see each other for the holidays.
The Look & Feel of the location was HEMA-style. As a snack there were the world famous Hema sausages and ‘tompouces’ and the location was illuminated by thousands of bike lights. At midnight we lighted little sparklers and made a lot of noise with 1000 bicycle bells. And to top it all, Santa dropped by and handed out gifts through a game of bingo.