Cultuurpromotie Utrecht – Alles Kids

Client | Gemeente Utrecht
Description | Cultuurpromotie Utrecht – Alles Kids
Category | Events,

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Commissioned by L’Oreal The Roadshow came up with a remarkable guerrilla activation to attract visitors to the Kiehl’s flagship store in the Kalverstraat. A promotion team dressed in doctor’s coats drove around on a billboard bike and handed out samples and flyers.