Clothing brand Wrangler wanted to reposition itself and target a new group of trendsetters in Amsterdam. This desire arose in a period where the trend of ‘new classic’ (the fashion trend of beards, denim shirts and a part in the hear) bloomed. The Roadshow acted upon this trend by organising a Rock/House party in a… Read more »
Starting from the notion that friends always seem to miss out on each other during the holidays, we came up with ‘Amsterdam celebrates Christmas’. A party on Strand Zuid where New Year’s eve and Christmas were celebrated at the same time, so that everyone could see each other for the holidays. The Look & Feel… Read more »
The Roadshow thought of the concept of the Rokin Society and presented it to BOLS, who immediately saw its value and adopted the concept. And so a network event was realised on a superb location: the penthouse Rokin View on the Amsterdam Rokin. In collaboration with the model agency that held office in the penthouse,… Read more »
The brand manager at NET5 had been present as a guest at one of our organised events and had such a good time that she decided to contact us. Her request was that we would think of an event, which would fit with their target group (mostly women between the ages of 30 and 60)…. Read more »
Givenchy launched its newest perfume during the Amsterdam Fashion Week, but wasn’t able to present itself at the event because their biggest competitor was the official sponsor of the event. Through our connections we able to get a team of photographers to the event, looking for a man who could compete with the face of… Read more »
In 2007 we thought of the concept ‘Friday Night Live’, a party concept consisting of a mix of stand-up comedy, DJ’s and live band performances. We proposed the concept to our contacts within Activision (the world’s leading game producer) and WE Fashion. Both parties saw the event as a possibility to target a new group… Read more »
Caffé PC (indeed, located in the famous P.C. Hooftstraat) existed five years and they wanted to celebrate this in such a way that it would create publicity. We just so happened to know that former boxing champion Regilio Tuur was a usual customer there, and so we asked him to help us with the celebration…. Read more »
Way back in the day and in the pre-iPhone era, Blackberry was the untouched market leader in mobile telephones. Because they wanted to keep this position, The Roadshow organised an awesome party for the ‘movers & shakers’ of Amsterdam. It was a successful event, as you can see on this case-movie; unfortunately the quality has… Read more »
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