Client | Givenchy
Description | Guerrilla actie rondom lancering nieuwste
Category | Brands,
Givenchy launched its newest perfume during the Amsterdam Fashion Week, but wasn’t able to present itself at the event because their biggest competitor was the official sponsor of the event. Through our connections we able to get a team of photographers to the event, looking for a man who could compete with the face of the new perfume: Justin Timberlake. The pictures that were taken at the event, were uploaded to a special website and the visitors of the website could vote on the candidate of their choice. The votes were combined with the opinion of a jury, after which one winner was selected and who won a nice price.