Client | Russian Standard Vodka
Description | Introduction Russia’s no.1 vodka
Category | Brands,
Russian Standard is the best selling vodka brand in Russia and is a premium brand worldwide in the better clubs and restaurants. Amsterdam was one of the few places where it wasn’t being sold and therefore it had to be introduced in a distinctive way.
The challenge for The Roadshow was the location that the event would be held in: ROEST, that was still to be opened and is situated on an industrial terrain. How were we going to get 300 influencers that were hardly ever stepping outside of the centre, to the designated location? The solution was found in the way the invitations would be handed out. The invitation for the event were posted on a very stylish website, where only the time and the location of the get together were communicated. As a surprise the guests were taken to the location by an over the top party bus. A DJ, lightshow, dancers and of course lots of vodka, added to success of the celebration. It turned out to be an unforgettable ride on the wild side that allowed the brand to leave a lasting impression with the attendees.
