This was the same event as described above, but this was the first time we were in charge of the production. The concept was the same as in 2013 and so the organisation of this event involved a wide range of tasks, such as creating a lightshow, making live film shootings and arranging performances by… Read more »
J.C. Rags, Europe’s leading clothing brand in men’s fashion, distinguishes itself by organising an exclusive three-day event during the Amsterdam Dance Event. Every year, the brand manages to throw this huge party that is only accessible to 200 hundred guests. The year we were part of the organisation, the guest list consisted of influencers invited… Read more »
The goal Bavaria envisioned with this event was to improve the reputation of the Reguliersdwarsstraat in Amsterdam. At the time of this project, both the media and the locals were not very enthusiastic about this street. An important reason for this feeling was the lack of (innovative) entertainment. Starting from this problem, The Roadshow came… Read more »
Woo Brothers is a modern Asian fusion restaurant in the area of the Waterlooplein in Amsterdam and is the newest joint of the owners of the popular restaurants BoCinq and Dynasty. The Roadshow was asked to organise the party that would be held in honour of the new place. Besides organising the party we also… Read more »
For the New Year’s party ‘Great Balls of Fire’, organised by Lloyd-Acardi, The Roadshow oversaw part of the production. We were also asked to approach a sponsor. The theme of the party was ‘Rock & Roll’ en from this notion we linked Bavaria to the event. It was Bavaria’s intention to conquer the city of… Read more »
Russian Standard is the best selling vodka brand in Russia and is a premium brand worldwide in the better clubs and restaurants. Amsterdam was one of the few places where it wasn’t being sold and therefore it had to be introduced in a distinctive way. The challenge for The Roadshow was the location that the… Read more »
Schiphol Telematics is a company that handles all Internet traffic on Schiphol; a very important service. From this notion we came up with a theme for the 20 year anniversary celebration of Telematics, which would be held for all its employees. We created a fictive mafia boss, who lived on the majestic Keizersgracht in Amsterdam…. Read more »
Bristol wanted to approach a different target group and so The Roadshow decided that they needed a campaign that would label Bristol as the new leading fashion brand! And so we set up a campaign where we searched for ‘Holland’s Next Fashion Victim’. People could upload their picture on Facebook and through a contest, the… Read more »
Clothing brand Wrangler wanted to reposition itself and target a new group of trendsetters in Amsterdam. This desire arose in a period where the trend of ‘new classic’ (the fashion trend of beards, denim shirts and a part in the hear) bloomed. The Roadshow acted upon this trend by organising a Rock/House party in a… Read more »
Every show of Cirque du Soleil is brought out on DVD, including the part of that which happens behind the scenes. Artists and other people who are involved are interviewed, and this also appears on the DVD. For the realisation of the show TOTEM in 2011, the in-house film crew was flown in from the… Read more »
Recent Comments