Gift Club Mysteryland

During Mysteryland 2014 The Roadshow hosted a special VIP area in collaboration with Models At Work. This area was exclusively accessible to the first 2000 cardholders of the event. The guests were welcomed on the highest point of the terrain, the famous Mysteryland festival bunker, where they could enjoy a glass of champagne and the stunning view over the festival terrain.

Through a dark labyrinth, solely lit by a trail of disco balls, the guests were accompanied by dressed up models and led to the Secret Area. In this special area an over the top disco party broke loose during 15 minutes.

Havana Club

The Roadshow produced and came up with the idea of a guerrilla pop-up show for Havana Club to promote the mojito. With a Cuban pickup truck we visited the nicest terraces in Amsterdam to give a spectaculair salsa pop-up show. During this show mojito samples were distributed by the promotion team. The tables on the terraces were specially decorated with mint plants and people could enjoy Havana Club mojitos for the rest of the day.

Bavaria | After NOON op zaterdag

The main goal of the NOON concept was for Bavaria to connect the so called ‘Saturday afternoon-moment’ to itself. It was aimed at the cosy Saturday afternoon feeling you get in a café; central to the event were board games, cult movies, hamburgers, ‘bitterballen’ and dj performances that magnified the Saturday afternoon feeling. Furthermore, the NOON concept gave Bavaria the opportunity to bring all its catering locations under the attention of a new target group.

Over the course of 1.5 years, the concept was carried out on a weekly basis in nine different cities. All the events were captured on photographs by our photographers, which enabled us to spread the concept through social media. Through the combination of a live experience and the online communication, Bavaria was able to reach thousands of people, every week, and from all over the country.

Louis Vuitton

The Roadshow was commissioned by Chapter21 to oversee the technical production of the Louis Vuitton event. The French fashion house wanted to celebrate the fact that they’ve been present in the Dutch fashion scene for 10 years, by having a high-end celebratory evening for 150 guests. The assignment was to find a unique location that would highlight the identity of the brand, (traveling and craftsmanship). A complex and challenging project with a critical, but in the end, very satisfied client.

Room Mate Hotels

RMH is a Spanish hotel chain with branches in twenty countries. The Amsterdam branch was chosen as a flagship location and therefore it had to be opened with a party that would give Amsterdam something to talk about for a long time. We were asked by PR agency Cohn&Wolfe to take care of the production and to invite 400 influencers. We did this in cooperation with advertising agency Grey Madrid, a family business of Cohn&Wolfe.

Part of our job was to give away a two-night stay in the hotel. In order to win, the 400 influencers had to post the following sentence on their social media profiles: ‘Saturday September 6th I am sleeping at Aitana’s.’ This created the desired buzz on Facebook and Twitter, and thus generated the brand rumour that we were going for, because people started to wonder who this Aitana was en why ‘everybody’ was going to sleep at her place on that date.

ASR Vastgoed

The I-Dock island is a gorgeous new part of Amsterdam that is situated a couple hundred metres away from the Central Station. Because a new living- and working area is a big thing for every city, the opening had to be celebrated accordingly.

The Roadshow came up with the theme ‘Dans le Port D’Amsterdam’, after the world-famous record by Jacques Brel, because of the location of the new dock within the IJ. To open the event, the municipal executive councillor of Amsterdam arrived in the harbour on an authentic Clipper and was welcomed by the 300 guests that were assembled on the wharf in front of the Room Mate Hotel. The majestic boat was escorted by cutting-edge flyboarders that danced on the water to the sounds of Brel’s song, which was sung by the winner of the national French chanson festival 2013.

Benji Entertainment

Dutch upcoming artist Luigiano Paals had recorded an album with hip hop legend Snoop Dogg. L. Guinano’s management asked us to find a fitting location for the release party and to invite an audience.

This last part was quite tricky, since the event was planned at eight o’clock on a warm summer Monday evening right after a weekend full of celebrations in honour of the Gay Pride festival. In the end the turnout exceeded all expectations, which made it a memorable evening with a three-hour dj set by Snoop Dogg as the highlight of the event.

BOLS | Around The World 2013

Every year BOLS organises a world championship for Cocktail Shakers from all four corners of the Earth. From over 3000 contestants, twelve finalists are selected to compete against each other during the finals in Amsterdam. Both in 2012 and 2013 The Roadshow produced the event in Club Escape. It was a versatile event with all 1100 guests dressed up according to the dress code ‘black tie’.

The contest was divided into three parts and in each session, four contestants had to prepare their best cocktail in front of an international jury. The cocktail shaking was filmed live and projected onto several large screens, so that all the guests were able to follow the contest. During the breaks, the audience was treated to performances by winner of the Voice of Holland 2012, Leona Phillipo, and other large acts. The contest ended with a huge party with dj sets by Valerio Zeno and Dennis van der Geest. BOLS Around The World is a broad production consisting of a lightshow, live film shootings, performances by top artists and dj’s, tending to 1100 guests and of course the cocktail shake competition of the twelve foreign contestants.

TomTom

TomTom came up with a new product, intended to concur the hearts of taxi drivers. They thought of an innovative devise that (mainly) enabled the food and beverage industry to book their favourite taxi driver with just one push of a button. The devise works in the favour of the taxi drivers, who can easily categorise their customers, but also to the benefit of the restaurant, café and hotel owners, who are offered a fast service for their clients.

To launch the devise we invited a hundred taxi drivers to go on a very special taxi ride, so they could experience the product for themselves. The drivers were offered a ride on the most advanced party bus of the Netherlands. Big screens in the bus showed the person that was calling in through the new devise and wanted to book a taxi. Every new customer was amazing: varying from a lost belly dancer with car trouble that was in a hurry to get to her performance, to a magician that just finished his show and was willing to treat the gentlemen to an incredible show. But the most spectacular customer of the evening was Andre Hazes. The famous Dutch singer had not died at all and was on his way to a show in theatre Carré. It was an unforgettable evening filled with laughter, that helped TomTom win over their target group in a humorous manner.

Lloyd&Acardi

Lloyd&Acardi is een concept bureau dat sinds tien jaar theatrale thema feesten organiseert op de meest unieke locaties zoals De Stadsschouwburg, Felix Merites en De Hollandsche Manage. Vanaf het eerste moment zijn we betrokken bij de organisatie van de jaarlijks terugkerende oud en nieuw feesten, veelal in een gecombineerde functie als producent, promotor en sponsorwerver. Daarbij hebben we voor meerdere edities ook een conceptuele invulling voor een eigen zaal ontwikkeld en uitgevoerd.