Starting from the notion that friends always seem to miss out on each other during the holidays, we came up with ‘Amsterdam celebrates Christmas’. A party on Strand Zuid where New Year’s eve and Christmas were celebrated at the same time, so that everyone could see each other for the holidays.

The Look & Feel of the location was HEMA-style. As a snack there were the world famous Hema sausages and ‘tompouces’ and the location was illuminated by thousands of bike lights. At midnight we lighted little sparklers and made a lot of noise with 1000 bicycle bells. And to top it all, Santa dropped by and handed out gifts through a game of bingo.

The Roadshow thought of the concept of the Rokin Society and presented it to BOLS, who immediately saw its value and adopted the concept. And so a network event was realised on a superb location: the penthouse Rokin View on the Amsterdam Rokin.

In collaboration with the model agency that held office in the penthouse, the building was transformed to a monthly hotspot for the creative scene. A group of two hundred creative people were invited to come and enjoy the cocktails of BOLS, art, performances and the energy of all the guests. They were exquisite evenings!

The brand manager at NET5 had been present as a guest at one of our organised events and had such a good time that she decided to contact us. Her request was that we would think of an event, which would fit with their target group (mostly women between the ages of 30 and 60).

The event we came up with was Sunday Jam; a party held on Sunday night with a mix of live music of famous artists and DJ’s. Partner Samsung also handed out very nice gifts. We thought of the concept, produced the event and invited part of the guests. All of this offered NET5 the desired platform that enable them to communicate with their target group, both live during the event and before and after the event via Social Media.

In 2007 we thought of the concept ‘Friday Night Live’, a party concept consisting of a mix of stand-up comedy, DJ’s and live band performances. We proposed the concept to our contacts within Activision (the world’s leading game producer) and WE Fashion.

Both parties saw the event as a possibility to target a new group of consumers in a, for them, unconventional way. We further developed the concept to an evening where WE was able to style the performing bands and DJ’s and thus show their newest collection. The experience of Guitar Hero was brought to life by organising a battle between members of the audience and several famous stand-up comedians, where winners from the audience were rewarded with games and game consoles.

Way back in the day and in the pre-iPhone era, Blackberry was the untouched market leader in mobile telephones. Because they wanted to keep this position, The Roadshow organised an awesome party for the ‘movers & shakers’ of Amsterdam. It was a successful event, as you can see on this case-movie; unfortunately the quality has been affected over the years.